Go Enrol’s Special Feature for EducationInvestor

Go Enrol’s Special Feature for EducationInvestor

Stephen Parkes, CEO of Go Enrol, has written a column for this month’s EducationInvestor  Global magazine.  This is an industry leading magazine which provides insights for those working in the education sector.

The prime focus of the column is Go Enrol’s insight into what is happening in the English Language Training sector and the trends we have been seeing. This is based largely on the Annual Survey which we conducted for the the third time at the end of 2016 and start of 2017. Mr. Parkes also explores what is happening with UK university admissions and discusses how closely we should correlate those trends with the ELT sector.

You can read the full article online (subscription needed)

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Third Annual English Language School Survey

Go Enrol

Today we realised our third Annual English Language School Survey.

One of the benefits of running this survey at the same time each year with the same questions, is that we can begin to compare years and try to spot trends. In this year’s Executive Summary we’ve put in a few comparisons – including one showing that despite the doom and gloom around BREXIT, UK schools are actually more optimistic about 2017 than they were about 2016.

english-language-school-optimism

Again, agents remain the source of students which school rely on most and find to be most effective. There are increasing numbers though who are seeing the power and usefulness of websites and online agents.

In 2015, the biggest challenges were most commonly related to marketing issues. These type of issues continued to prevalent in 2016 for schools from all of the countries. Issues ranged from feeling that they weren’t reaching as many countries as they wanted, to making sure that their nationality mix was right, to simply getting enough students through the doors.

If you would like a full copy of the Executive Summary, it costs just GBP10. Payment can be done using the Paypal button on our Go Enrol’s Partners website.

BREXIT’s Impact on the UK’s Language Schools

BREXIT’s Impact on the UK’s Language Schools

During the week of 22nd August 2016, Go Enrol sent out a poll to language schools in England, Scotland, Wales, Northern Ireland and the Republic of Ireland. Our goal was to get direct feedback from schools on whether they were noticing any impact on bookings since the referendum on the UK leaving the EU.

We asked the question:

What impact do you think BREXIT has had on your school’s course bookings?

The response options were:

  • Very Positive – we have seen a lot more bookings due to the vote
  • Positive – we have seen some improvement in booking numbers due to the vote
  • Unsure – bookings are up/down/the same, but I can’t say if BREXIT played a role
  • No Impact – booking levels are as we expected
  • Negative – we have seen bookings go down due to the vote
  • Very Negative – we have seen bookings drop substantially due to the vote

In total 16 schools replied. Ten schools from England, three from Ireland, two from Scotland and one from Wales.

Impact of BREXIT

No school in England said the result had been positive for them and a few were prepared to say it had been negative. In contrast, some schools in Scotland and Wales reported that bookings had improved, with none of them saying it had been negative.

From our sample, it was clear that the impact, if any, BREXIT is going to have directly is yet to be fully understood. Ian Mucklejohn from Vacational Studies expressed that:

None of our students can understand why the vote went this way.

In the immediate week after the vote, one school has told us that bookings were very negatively impacted, but that the weaker pound has helped bring bookings back to expected levels. The impact of the pound was one noted by other schools such as inlingua Edinburgh which told us:

We had an increase due to the depreciation of the pound.

Paul Clark from LTC Eastbourne also reported that the weaker pound was positive. He did, however, balance this by explaining that the “perception of xenophobia” and “fear of need for visas” are leading agents to more seriously consider alternative locations such as Ireland and Malta. These are long term issues and as Paul said:

[it’s] too soon to say what the effect has been.

As for the schools from Ireland who took part in the poll. They all reported that either they were unsure if BREXIT had had any impact or that it had not had an impact.

Stephen Parkes, CEO of Go Enrol, said:

What this snapshot shows is that BREXIT has not perhaps had the immediately devastating impact some had expected. The short-term benefits have been mixed, with a weaker pound being a key factor in helping some schools see a boost in bookings. Voting to Leave has, however, created uncertainty for schools and students around issues such as visas.

Until the government and the EU make clear what the future policies will be, it is up to everybody in the sector to support and help educate prospective students about what the current situation is.

If you have any questions about the poll or want to get in touch with Go Enrol, please use the contact form below.

 

The UK’s EU Referendum: What Are Language Schools Thinking?

The UK’s EU Referendum: What Are Language Schools Thinking?

During this week, Go Enrol conducted a straw poll of English language schools in the UK. We asked Directors, Marketing Managers and other senior staff, how they were thinking of voting in the upcoming EU referendum.

The overwhelming response was that people working at language schools wanted the UK to stay in. In fact nine out of ten said they wanted to vote to stay in the EU.

A few of those who took part shared their reasons for wanting to stay. These reasons included concerns that voting to leave would be perceived as “We don’t like foreigners”. Other reasons cited were that having student tourists was key to survival and that valued staff members are from other EU countries and a vote to leave creates uncertainty about their employment.

However, with an industry with thousands of individuals working hard to improve student opportunities and create livelihoods for their communities, our poll’s sample size is too small to be representative of the whole industry. It gives a small taste of sentiment at this time.

Image credit: Wikipedia

Second Annual English Language School Survey

Second Annual English Language School Survey

For the second year running, Go Enrol has conducted a survey of English language schools in native-English speaking countries. The primary goal is to understand the industry better and play a small role in helping schools improve themselves.

Some of what we found won’t be surprising for those in the industry, for example that agents remain the dominant force for supplying students to schools. Having this reaffirmed by peers is, however, useful. For schools in the UK, a major challenge for much of 2015 was the strong pound which has led some to explore courses which are perceived as more value-add. The idea that students signed up for a courses because they were, at least in part, wanting a “holiday” became less popular when we compared it to last year’s data.

We still find that the industry is very fragmented. Whilst there are of course some major international brands, when we asked the schools which schools in the industry are setting the standard for English language training – not one school was named twice. Accreditation bodies did come in for praise though. The British Council appears to be particularly well regarded.

These findings and more have been put together in an Executive Summary which we are making available for $39. If you are interested in purchasing a copy, please go to our partner website and follow the Paypal process – website.

Go Enrol Used in Over 180 Countries

Go Enrol Used in Over 180 Countries

This week we hit another great milestone: student and parents in 180 countries have now used Go Enrol. We’re thrilled that what we are building has been and continues to be used by people in so many places.

The biggest sources of traffic to Go Enrol continues to come from Thailand, Indonesia, the UK, USA and India. At the other end of the scale though, we’ve thrilled to have welcomed and helped people from countries ranging from Vanuatu to Togo to Benin to the Solomon Islands.

No matter where you’re from we are here to help. If you have any feedback or questions please do get in touch.

170 Countries

170 Countries

Go Enrol has been used by people in 170 countries and territories to discover academic courses information. On Go Enrol students can search for English language courses, undergraduate courses, summer courses and courses at colleges in the UK. In total courses in nine countries are featured on Go Enrol, and we’re working to expand this further.

The main countries using Go Enrol remain Thailand, Indonesia, India, UK and the USA. We are seeing more Europeans using Go Enrol now and we hope to be of more use to them.

Some of the lesser known places where Go Enrol has been used include Vanuatu, New Caledonia and Belize. We welcome all of you and hope that you’ll encourage your friends to use us. If you have feedback for us, do please email us – feedback[at]goenrol.com